A Piece of Alisha's Story
Meet Alisha! She is a Los Angeles resident who brings color to any situation she enters. Currently, Alisha works in the advertising industry working with some big time brands. Alisha is creative, bold, and colorful! Thank you for sharing a bit about yourself and the work that you do for Lish Creative! It was an honor to feature you, Alisha!
WHAT ARE YOU UP TO RIGHT NOW? TELL US ABOUT YOURSELF!
Hi there! I’m the color-loving and plane-hopping stylist and photographer behind LISH creative. I work out of an industrial LA live/work loft space and create photo and video content for brands including Dunkin Donuts, Old Navy & Method Home. I started my career in the advertising industry and made the jump to full-time entrepreneur in January of 2016. Right now, I’m putting the finishing touches on my latest series for Old Navy, and am back in Pittsburgh for a bit to spend time with family.
WE ARE SURE IT IS ALWAYS CHANGING - BUT CAN YOU WALK US THROUGH A TYPICAL DAY IN YOUR LIFE?
As an entrepreneur, I have to wear many hats, so every day is different. There are days where I focus on email and the boring administrative work, days where I'm planning for a shoot, prop shopping, steaming wardrobe, others where I'm on set creating, and then there are my editing days.
WITH SUCH A BUSY LIFE, HOW DO YOU TAKE CARE OF YOURSELF AND MAKE TIME FOR YOUR OWN NEEDS?
Balancing it all is definitely the biggest challenge, but taking time out to exercise is starting to become more and more important to me. I also like to schedule a lot of travel and trips because it is always really fun for me to explore a new place.
YOUR WORK IS SO UNIQUE AND COLORFUL - WHAT INSPIRED YOU TO DO THIS?
When I was working in the advertising industry, a lot of the projects I worked on were a dark and moody aesthetic. I started styling bright and colorful imagery as a way to express my creativity and have fun, and it just stuck.
WHAT IS YOUR FAVORITE PART OF YOUR BUSINESS LISH CREATIVE?
I love being in control of my own destiny and I love sharing what I’ve learned with others through online and in person workshops.
CAN YOU WALK US THROUGH YOUR CREATIVE AND THOUGHT PROCESS OF YOUR IMAGES?
My work is very reflective of my clients. I like to get to know them and create concepts that really speak to their brand and their target audience.
WHAT ARE YOUR TOP FOUR PERSONALITY TRAITS AND WHY
CREATIVE: Creativity is my livelihood! It is also part of my company name.
BOLD: I'm not afraid to take risks or to speak up!
ENCOURAGING: I love being a mentor and inspiration to others. I think it is possible for anyone to achieve any dream and it is an honor for me to help people.
ATHLETIC: I call this my forgotten trait because it is something you don't see much of on social media, but I love sports and playing them in high school and college has really defined me.
HOW HAVE YOUR CREATIVE AND BOLD PERSONALITY TRAITS HELPED GROW YOUR BUSINESS?
My work is creative - people know me for that, but it’s taken a lot of bold moves to get to where I am in this business. If I wasn't so bold I may not have left my full time job, or moved across the country, or signed a lease for a studio…these are all things that have required a tremendous amount of risk, boldness and heart.
WHAT KEEPS YOUR MOTIVATED AND INSPIRED? IS THERE A CERTAIN PERSON OR PLACE THAT KEEPS YOU GOING?
Traveling is really important for me. When I’m in a new city that’s when I feel most refreshed and inspired to create something new. Exposing myself to art & architecture is another way that I stay visually stimulated and ready to create something new.